The cost of your Google Shopping ads can vary greatly depending on your target audience, industry, and business goals. However, if you’re looking for a general guideline, many advertisers find success with a daily budget ranging from $10 to $50. It’s important to note that Google Shopping operates on a cost-per-click (CPC) model, meaning you are only charged when someone clicks on your ad. The cost per click can be influenced by factors such as the quality of your ads, the level of competition, and the relevance of your product listings. When deciding on a low budget for Google Shopping ads, consider the following factors:
Profitability of Products: Take into account the profitability of your products when creating your budget. If your products have a high profit margin, you may be able to allocate more funds. For products with lower margins, a more cautious budget may be appropriate. Geographic Targeting: Adjust your spending plan based on the specific regions you plan to target. By appropriately budgeting your money, you can maximize exposure in your targeted areas. Campaign Objectives: Clearly define your objectives. If your main goal is to increase brand recognition, a larger impression share may be more important. Alternatively, if your main goal is to drive direct conversions, you may want to allocate more funds to attract more clicks.
